Hi, I’m Mikael or Mixu (in Finland) and Michael or Mike (elsewhere)… in some TrademarkNow circles I am also known as Captain Concrete. I’m behind the original idea for TrademarkNow and co-founded the company. As CEO I make sure we have enough funding, everyone has what they need in order to do their jobs and that things generally are moving towards our Big Hairy Audacious Goal on all fronts. So, it’s mainly deep contemplation, planning, negotiating, telcos, CUs, meetings… and quite a bit of travel for me.
TrademarkNow is really a group of rockstars who believe passionately in what we are doing. We are very lucky with our in-house talents and look forward to expanding even more these coming years.
During my free time my wife and two children keep me reasonably busy, but to satisfy my cultural needs I listen to a ton of audio books and true crime podcasts, as well as watch way too much Netflix. For exercise, and only when the mood strikes me right, I might head to the gym to the lovely beats of trash metal, which is also the soundtrack to my “thinking work”. And of course, as one of the social animals that we all are, I can also be tempted to go out with my mates for some pints, great food and shenanigans.